How to Select the Right Automated Candidate Outreach Tool for Your Company

by Lizette Roman-Johnston
November 07, 2024
Automated Candidate Outreach

Introduction 

Technological advancements like AI are optimizing processes across the workforce. While these uses may vary across industries—automating administrative tasks, performing customer service, writing and debugging code, etc.—something employers from every industry have in common is their need to acquire talent. And one brand new way future-forward employers are leveraging AI is through automated candidate outreach. 

The right AI candidate outreach tool will transform your company’s recruiting efforts to stay on the cutting edge of modern talent acquisition. The result: cost and time efficiency, a positive candidate experience, and data-driven decision-making for a great recruiting process for employers, recruiters, and candidates. 

When selecting an automated candidate calling platform for your company, there are a few key factors to consider. In this article, we will primarily focus on integration, scalability, and user experience. By the end, you will be ready to make an informed decision that will elevate how your company acquires top tech talent. 

[Learn how to avoid AI adoption pitfalls from our CEO.] 

AI-Powered Recruiting Tool Features

Integration 

If your organization is considering implementing AI-driven candidate outreach tools, it’s likely you have already incorporated other tools like ATS and CRM systems. In this case, you would need an automated candidate outreach tool that integrates seamlessly into existing tools, along with other elements of your workflows. 

Another thing to consider is how well AI tools integrate with humans in the recruiting process. For example, when a candidate gets transferred from the AI caller to a recruiter, the recruiter should be equipped with a transcription of and relevant data from the AI call. 

AI candidate outreach tools can also send personalized updates and provide automated interview scheduling and other candidate correspondence. Consider how these features would streamline your talent acquisition process, reducing time-to-hire and improving the experience for everyone involved. 

Scalability 

Another key factor in your search for an automated candidate outreach tool is the size of your enterprise and plans for growth. You will want a tool that easily handles high-volume recruiting efforts and allows plenty of room for periods of mass hiring or expansion. 

Of course, you will not want the growth of your recruiting efforts to compromise the personalization of communication. Effective AI-driven candidate outreach calls will maintain a customized, human (or human-like) experience for each individual candidate no matter how many others there are. 

Finally, if your organization sources talent from across the globe, you will want to make sure your automated candidate outreach tool can work on a global scale, or at least in areas from which you recruit talent. 

[Learn why more tech employers are leveraging nearshore recruiting for IT talent needs.] 

User Experience 

AI for Improved Candidate Communication

When it comes to recruiting, it’s important for tools to deliver a positive experience for employers, recruiters, and candidates. 

As AI advances, the expectations for its ability to mimic human behavior continue to rise. Quality AI outreach may offer customized voices with human-like inflections and empathetic language. The goal is not to trick candidates into thinking an AI caller is human but to ensure that interactions feel personalized, engaging, and aligned with the candidate’s needs, fostering trust and connection. 

Considering what happens once the candidate confirms their interest in a role is also important. According to Criteria’s 2023 Candidate Experience Report, 54% of candidates have abandoned a recruitment process due to poor communication from the recruiter or employer. So, when choosing an outreach tool, ask yourself questions like: Once a candidate expresses interest to the AI caller, would they have to wait days for next steps, or would they get transferred to a recruiter immediately? 

Conclusion 

Ready to make a choice that will place your company’s recruiting strategy on the cutting edge? PTP has launched an AI recruiting assistant that allows you to reap the benefits of seamless integration, scalability, and a positive user experience.  

AI assistants Pete & Gabi reach out to professionals, filter out uninterested candidates, and transfer only the most promising leads to hiring teams—allowing them to use their resources more efficiently.  

With human-like voices following customizable scripts based on job descriptions and candidate profiles, candidates still receive a personalized experience. And once they express interest, they are transferred to a recruiter instantly, making the most of their valuable time. Meanwhile, the tool automatically provides data and transcripts from the AI conversation for a seamless transition without time-consuming redundancy. 

Learn more about the exciting capabilities of PTP’s AI Recruiting Assistant and other automated tools by following Pete & Gabi on LinkedIn. 

Read more on Artificial Intelligence   or related topics Talent Acquisition   ,
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